Customer tools
Simple calculators and generators for building customer profiles, scoring feedback, and prioritizing what to ship next. Pick one to get started — everything runs right here in your browser.
Customer Metrics
Measure loyalty, retention, and overall account health.
NPS Calculator
Turn promoter and detractor counts into your Net Promoter Score in one tap.
Churn & Retention
See what share of customers you keep — and lose — each period.
Customer Health Score
Blend usage and satisfaction signals into one at-a-glance score.
CAC Calculator
Work out what it costs to acquire one new customer.
CAC Payback Period
See how many months it takes to earn back your CAC.
DAU / MAU Stickiness
Measure how sticky your product is day-to-day.
Negative Churn Calculator
Check whether expansion revenue outpaces churn.
Retention Rate Calculator
Calculate the share of customers you retain over a period.
Gross Revenue Retention (GRR)
Measure revenue kept from existing customers, before expansion.
Revenue Churn Rate
Calculate the percentage of recurring revenue you lose.
CSAT Calculator
Calculate your Customer Satisfaction Score from survey ratings.
Cost of Churn Calculator
Put a dollar figure on the customers you lose.
Average Customer Lifespan
Estimate how long an average customer stays from your churn rate.
Renewal Rate Calculator
Calculate the share of customers who renew their subscription.
Customer Effort Score (CES)
Average how easy customers find it to get things done.
Customer Concentration
See how dependent your revenue is on your biggest customers.
Referral Rate Calculator
Measure what share of signups come from referrals.
Revenue & Growth
Track and forecast recurring revenue and growth.
Lifetime Value Calculator
Estimate how much an average customer is worth over their whole lifespan.
LTV : CAC Ratio
Check whether each customer you acquire actually pays off.
MRR Growth Calculator
Project where your MRR lands after months of compounding growth.
Revenue Run Rate Calculator
Annualize your current revenue into a run rate (ARR).
Growth Rate Calculator
Get the percentage growth between any two periods.
Marginal Revenue Calculator
See the extra revenue earned from selling more units.
Viral Coefficient Calculator
Calculate your K-factor to predict referral-driven growth.
ARPU Calculator
Work out your average revenue per user.
Net Revenue Retention
Measure revenue kept and expanded from your existing base.
ARR Calculator
Turn monthly recurring revenue into annual recurring revenue.
CAGR Calculator
Find the compound annual growth rate between two values.
Net New MRR Calculator
Break down how much MRR you truly added this month.
MRR Projection
Forecast monthly recurring revenue forward with growth and churn.
Financial Health
Monitor cash flow, profitability, and runway.
Burn Rate Calculator
Work out your gross and net monthly cash burn.
Cash Runway Calculator
See how many months of cash you have left at your current burn.
Break-Even Calculator
Find how many units you must sell to cover all your costs.
Net Profit Calculator
Calculate net profit and profit margin from revenue and costs.
Unit Economics Calculator
Check the contribution margin on a single unit sold.
SaaS Quick Ratio
Measure growth efficiency: new revenue vs. lost revenue.
EBIT Calculator
Calculate earnings before interest and taxes.
Rule of 40 Calculator
Test whether growth rate plus profit margin clears 40%.
Magic Number Calculator
Measure how much new ARR each sales & marketing dollar returns.
Gross Margin Calculator
Calculate gross margin and gross profit from revenue and COGS.
Gross Profit Calculator
Work out gross profit and margin from revenue and COGS.
Operating Margin Calculator
Measure operating profit as a percentage of revenue.
Burn Multiple Calculator
See how much you burn for every dollar of new ARR.
Fundraising & Equity
Model valuation, dilution, and cap-table math.
Pricing & Valuation
Optimize pricing and estimate business value.
Markup Calculator
Turn cost and price into markup and margin percentages.
Percentage Off Calculator
Apply a discount to a price and see the amount saved.
SaaS Valuation Calculator
Estimate company value from ARR and a revenue multiple.
Market Size Calculator
Size your TAM, SAM, and SOM for a market opportunity.
Freemium Conversion Rate
Calculate what share of free users upgrade to paid.
Discount Margin Impact
See how a discount eats into your profit margin.
Seat-Based Revenue
Model recurring revenue from a per-seat pricing plan.
Price Elasticity of Demand
Measure how sensitive demand is to a price change.
Annual Plan Discount
Compare monthly vs annual pricing and the effective discount.
Van Westendorp
Derive an acceptable price range and optimal price from sensitivity survey data.
Gabor-Granger
Find the revenue-maximizing price from willingness-to-pay data.
Pricing Sensitivity
See how price changes move revenue given a conversion-elasticity assumption.
Tiered Pricing Revenue
Model total MRR and ARR across pricing tiers with a revenue mix.
Marketing & Ads
Measure ad efficiency, funnels, and campaign returns.
CPC Calculator
Calculate cost per click from ad spend and clicks.
CPM Calculator
Calculate cost per thousand impressions.
CPA Calculator
Calculate cost per acquisition from spend and conversions.
Lead Velocity Rate (LVR)
Track month-over-month growth in qualified leads.
Email Campaign ROI
Measure the return on an email marketing campaign.
Marketing Spend Payback
See how long it takes to recover marketing spend.
CPL Calculator
Calculate cost per lead from spend and leads generated.
Email Open Rate
Calculate the open rate of an email campaign.
Bounce Rate Calculator
Calculate the percentage of visitors who leave immediately.
Revenue Per Visitor
Work out how much each site visitor is worth.
Performance & ROI
Measure marketing effectiveness and returns.
ROI Calculator
Calculate return on investment as a percentage.
ROAS Calculator
Measure revenue earned per dollar of ad spend.
Conversion Rate Calculator
Find what percentage of visitors take the action you want.
CTR Calculator
Calculate click-through rate for ads, emails, and content.
Revenue Per Employee
Gauge productivity as revenue generated per head.
Team Scaling Calculator
Estimate the headcount a revenue goal implies.
A/B Test Significance
Check if the difference between two variants is significant.
Product Analytics
Gauge product-market fit and feature adoption.
Product-Market Fit Calculator
Run the Sean Ellis 40% test to gauge product-market fit.
Feature Adoption Rate
See what share of users actually engage with a feature.
Activation Rate Calculator
See what share of signups reach their first real value.
Time to Value (TTV)
Calculate the average time it takes users to reach value.
Feature Value / Usage
Decide what to promote, simplify, invest in or cut by value vs usage.
Retention Curve
Plot retention decay across D1, D7, D30 milestones for one cohort.
Cohort Retention
See retention decay by signup cohort in the classic PLG heatmap.
Customer Success
Measure support efficiency and account coverage.
Support Cost per Ticket
Work out what each support ticket actually costs you.
Ticket Deflection ROI
Estimate savings from deflecting tickets with self-service.
CSM Capacity Calculator
See how much ARR each customer success manager carries.
Onboarding Completion Rate
See what share of users finish onboarding.
Agile & Delivery
Track team throughput and delivery.
Product & Roadmap
Score and prioritize what to build next.
RICE Prioritization
Score and rank a whole backlog by reach, impact, confidence and effort.
ICE Score Calculator
Rank a list of ideas by Impact, Confidence, and Ease.
WSJF Calculator
Prioritize with SAFe's Weighted Shortest Job First.
Impact / Effort Matrix
Triage work into Quick Wins, Big Bets, Fill-ins and Time Sinks on a 2×2.
Value / Complexity Matrix
Prioritize by business value against build complexity on a 2×2.
MoSCoW Board
Scope a release into Must, Should, Could and Won't — drag between columns.
Eisenhower Matrix
Triage tasks into Do, Schedule, Delegate and Delete by urgency and importance.
Now / Next / Later
Plan a lightweight public roadmap across three horizons — drag to reorder.
Weighted Scoring
Rank options against custom weighted criteria in a decision matrix.
Opportunity Scoring
Find under-served needs — high importance, low satisfaction — worth targeting.
Kano Model
Classify features as Basic, Performance, Delighter or Indifferent.
Customer Profiles
Draft crisp, shareable profiles of who you're building for.
Research & Feedback
Ask better questions and read feedback faster.
Survey Question Generator
Generate survey questions tailored to exactly what you want to learn.
Feedback Sentiment
Paste any feedback and get an AI read on how the customer really feels.
Journey Map Builder
Map the end-to-end customer experience across stages to find pain points.
Empathy Map
Build shared understanding of a user across Says, Thinks, Does and Feels.