Email Open Rate
Calculate the open rate of an email campaign.
EMAIL OPEN RATE
36.0%
of delivered emails opened
Open rate = opens ÷ delivered × 100. Use delivered (not sent) to exclude bounces. 20–40% is a common healthy range.
What is Email Open Rate?
Email open rate is the percentage of delivered emails that were opened. It's the clearest signal of how compelling your subject lines and sender reputation are.
Open rate = opens ÷ delivered × 100
How to read your result
- Use emails delivered, not sent, to exclude bounces.
- Typical open rates land around 20–40% depending on list and industry.
- Subject line and sender name drive most of the variance.
- Open tracking is imperfect — pair it with clicks and replies.
Frequently asked questions
What is a good email open rate?
It varies by industry and list quality, but 20–40% is a common healthy range. Engaged, opted-in lists sit at the higher end.
Track this — and every customer signal — in one place
usermot is the clean, simple way to collect feedback, share a public roadmap, and ship updates your customers actually see. Free forever.
See what usermot does