Referral Rate Calculator
Measure what share of signups come from referrals.
REFERRAL RATE
12.0%
of signups come from referrals
Referral rate = referred signups ÷ total signups × 100. A high rate lowers blended acquisition cost.
What is Referral Rate?
Referral rate is the share of new signups that came from existing users referring others. It's a direct read on word-of-mouth and how shareable your product is.
Referral rate = referred signups ÷ total signups × 100
How to read your result
- A high referral rate lowers blended acquisition cost.
- It's a strong signal of genuine product love.
- Pair it with viral coefficient to model referral-driven growth.
- Make referring easy and rewarding to lift the rate.
Frequently asked questions
How is referral rate different from viral coefficient?
Referral rate is the share of signups from referrals. Viral coefficient (K-factor) measures how many new users each user generates, which drives compounding growth.
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