Conversion Rate Calculator
Find what percentage of visitors take the action you want.
CONVERSION RATE
3.00%
of visitors convert
Conversion rate = conversions ÷ visitors × 100. Typical website conversion sits around 2–5%.
What is Conversion Rate?
Conversion rate is the percentage of visitors who complete a desired action — signing up, buying, subscribing. It's the headline number for any funnel or landing page.
Conversion rate = conversions ÷ visitors × 100
How to read your result
- Define 'conversion' precisely — signup, purchase, or lead.
- Typical website conversion rates sit around 2–5%.
- Small rate gains compound across a large top of funnel.
- Segment by source to find your highest-intent traffic.
Frequently asked questions
What is a good conversion rate?
It varies widely by industry and action, but 2–5% is a common benchmark for website-to-signup or purchase conversion.
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