CPM Calculator
Calculate cost per thousand impressions.
CPM
$5.00
per 1,000 impressions
CPM = ad spend ÷ impressions × 1000. It prices reach — use it for awareness campaigns.
What is CPM?
CPM (cost per mille) is the cost of one thousand ad impressions. It's the standard way to price and compare awareness or reach-focused advertising.
CPM = ad spend ÷ impressions × 1000
How to read your result
- CPM is about reach; CPC is about clicks — use the right one per goal.
- Awareness campaigns are usually bought on a CPM basis.
- Compare CPM across channels to find cheap reach.
- Low CPM is meaningless if the audience never converts.
Frequently asked questions
What does CPM stand for?
Cost per mille — 'mille' is Latin for thousand — so CPM is the cost per one thousand ad impressions.
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