CTR Calculator
Calculate click-through rate for ads, emails, and content.
CLICK-THROUGH RATE
1.75%
of impressions click
CTR = clicks ÷ impressions × 100. It measures interest — pair it with conversion rate to judge quality.
What is CTR?
Click-through rate (CTR) is the percentage of people who click after seeing your ad, email, or link. It's the clearest signal of how compelling your creative and targeting are.
CTR = clicks ÷ impressions × 100
How to read your result
- Higher CTR usually means more relevant creative and targeting.
- Benchmarks vary — search ads often beat display; email varies by list.
- CTR measures interest, not conversion — pair it with conversion rate.
- Test headlines and creative to lift CTR.
Frequently asked questions
What is a good CTR?
It depends on the channel. Search ads might see 2–5%+, display ads under 1%, and email CTRs commonly land in the low single digits.
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