ARPU Calculator
Work out your average revenue per user.
ARPU
$50.00
average revenue per user
ARPU = total revenue ÷ active users, over the same period. Rising ARPU means better monetization.
What is ARPU?
ARPU (average revenue per user) is total revenue divided by your number of users over a period. It's a simple but powerful read on how well you monetize your base.
ARPU = total revenue ÷ active users
How to read your result
- Use the same period for revenue and user count (monthly ARPU is common).
- Rising ARPU means better monetization — upsells, pricing, or mix shift.
- Segment ARPU by plan to see where value concentrates.
- ARPU feeds directly into LTV calculations.
Frequently asked questions
What is ARPU?
Average revenue per user — total revenue over a period divided by the number of active users in that period.
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