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Bounce Rate Calculator

Calculate the percentage of visitors who leave immediately.

BOUNCE RATE
30.0%

of visitors leave without engaging

Bounce rate = bounced sessions ÷ total sessions × 100. High bounce isn't always bad — judge it against intent and page type.

What is Bounce Rate?

Bounce rate is the percentage of visitors who land on your site and leave without any further interaction. A high bounce rate can signal a mismatch between expectation and page.

Bounce rate = bounced sessions ÷ total sessions × 100

How to read your result

  • High bounce isn't always bad — a landing page answering a query can bounce high.
  • Check bounce alongside intent and traffic source.
  • Slow load, poor targeting, or weak messaging drive bounces up.
  • Compare by page and channel to find the real problem spots.

Frequently asked questions

What is a good bounce rate?

It depends heavily on page type and traffic. Many sites see 40–60%; content and landing pages can run higher without it being a problem.

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