Pricing Sensitivity
See how price changes move revenue given a conversion-elasticity assumption.
Higher elasticity = conversion drops faster as price rises.
Revenue = price × conversion(price) × volume, swept across a price range. The dashed line marks your current price; the peak marks the revenue-maximizing price.
What is Pricing Sensitivity?
This simulator models how revenue moves as you change price, using an elasticity assumption for how conversion falls as price rises — so you can find a revenue-maximizing point.
How to read your result
- Higher elasticity means demand is more price-sensitive.
- Revenue rises with price until lost conversions outweigh the gain.
- The 'peak' marks the revenue-maximizing price for your assumption.
- It's a model — validate with a real pricing test before committing.
Frequently asked questions
A number describing how sharply conversion drops as price rises. Higher elasticity = more sensitive buyers, so price increases cost you more conversions.
Track this — and every customer signal — in one place
usermot is the clean, simple way to collect feedback, share a public roadmap, and ship updates your customers actually see. Free forever.
See what usermot does