Retention Curve
Plot retention decay across D1, D7, D30 milestones for one cohort.
RETENTION CURVE
DAY 1
82%
DAY 7
48%
DAY 30
29%
%
%
%
%
%
%
%
What is Retention Curve?
A retention curve shows what percentage of users are still active at each milestone after signup. Its shape — steep early drop, then a flattening tail — tells you whether users find lasting value.
How to read your result
- A flattening tail (a 'retention floor') is the sign of product-market fit.
- D1, D7, and D30 are the most-watched checkpoints.
- A curve that decays to zero means no lasting value.
- Compare curves across cohorts to see if changes help.
Frequently asked questions
What is a good retention curve?
One that flattens into a stable floor rather than decaying to zero — the flatter and higher the tail, the more durable your retention.
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