Email Campaign ROI
Measure the return on an email marketing campaign.
EMAIL CAMPAIGN ROI
+525%
$4,200
Net gain
ROI = (revenue − cost) ÷ cost × 100. Include tool, design, and time costs, not just send fees.
What is Email Campaign ROI?
Email campaign ROI measures the return on the money and time you put into an email campaign — revenue generated relative to what it cost to run.
ROI = (revenue − cost) ÷ cost × 100
How to read your result
- Include tool, design, and time costs, not just send fees.
- Email consistently posts some of the highest ROI in marketing.
- Attribute revenue carefully — tie it to the campaign, not all sales.
- Track ROI per campaign to double down on what works.
Frequently asked questions
How do you measure email campaign ROI?
Subtract the campaign's total cost from the revenue it generated, divide by the cost, and multiply by 100 to get a percentage return.
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