Time to Value (TTV)
Calculate the average time it takes users to reach value.
TIME TO VALUE
15.0
days on average to first value
TTV = total time to value ÷ number of users. Shorter TTV strongly correlates with higher activation and retention.
What is Time to Value (TTV)?
Time to value (TTV) is how long, on average, it takes a new user to reach their first meaningful outcome. The shorter your TTV, the faster users activate and stick.
TTV = total time to value ÷ number of users
How to read your result
- Shorter TTV strongly correlates with higher activation and retention.
- Measure to the 'aha moment', not just signup completion.
- Reduce TTV with templates, defaults, and guided setup.
- Track it by cohort to see if product changes help.
Frequently asked questions
How do you reduce time to value?
Remove setup friction — sensible defaults, sample data, templates, and guided flows that get users to a real outcome as fast as possible.
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