DAU / MAU Stickiness
Measure how sticky your product is day-to-day.
STICKINESS
24.0%
Sticky
Stickiness = DAU ÷ MAU × 100 — the share of monthly users who show up on a given day. 20%+ is solid, 50%+ exceptional.
What is DAU / MAU Stickiness?
The DAU/MAU ratio (stickiness) shows what fraction of your monthly active users engage on a given day. It's a quick read on how habitual and valuable your product is.
Stickiness = daily active users ÷ monthly active users × 100
How to read your result
- A 20%+ ratio is solid; 50%+ is exceptional (daily-habit products).
- Higher stickiness usually correlates with better retention.
- Benchmarks vary — daily tools score higher than occasional-use ones.
- Track the trend; a falling ratio is an early churn warning.
Frequently asked questions
What is a good DAU/MAU ratio?
Around 20% is considered good, and 50%+ is exceptional. It depends heavily on the product — daily-use apps naturally score higher than tools used occasionally.
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